- 2-Year-Old Jeju Trade Office Ramps Up Outreach and Collaborative Initiatives Between Jeju and Singapore with 4 Events for Consumers and Businesses
- More than 70 Jeju Products to Be Showcased and Sold in Singapore, including Jeju Tangerines, Hallabong Products, Joo-nak-Fished Silver Belt Fish, and Waterless Pet Shampoos
Jeju Business Agency (JBA) in Singapore is pleased to announce the launch of ‘2025 Invitation to Jeju, Korea’ from 3 to 9 November 2025. This is the second of an annual event that aims to create greater awareness of products from Jeju and to foster business opportunities between Jeju, South Korea’s largest island, and Singapore. This year, a series of 4 events will be held for both B2B and B2C.
The 2nd ‘Invitation to Jeju, Korea’ will start off with A Taste Of Jeju Pop-Up Store at United Square atrium from 3 to 9 November 2025. More than 70 Jeju products will be specially brought into Singapore for sampling and sale such as:
🍊Jeju mandarins
🐟Seafood
🦪Ready-to-eat food
🍫Snacks
🧴Skincare
🐶Pet care
Singaporeans are invited to taste and experience Jeju’s most famous flavours at A Taste of Jeju which will feature native Jeju food products such as the famously sweet, easy-to-peel mandarins, traditional Korean confectionery ‘guazle’, grain products made by Korean working mothers who face career disruption and retreat to Jeju to use the island’s natural ingredients to create wholesome snacks for their families, eco-conscious food made from ‘ugly’ tangerines saved from disposal, wine made from Hallabong (Jeju island’s iconic citrus fruit), and South Korea’s top-selling brand of bottled water Samdasoo known for its mineral-rich purity after filtration through the volcanic rock layers of Jeju. The pop-up store will also feature produce harvested from the fresh clean seas of Jeju, such as silver belt fish caught by the traditional Joo-nak method which ensures minimal damage and stress to fish and the environment, and conch, harvested by its community of Hae-nyeo (Jeju women free-divers who dive without equipment) in a declining, centuries-old profession recognised as a UNESCO Intangible Cultural Heritage. While most will be available for sale, the mandarins 🍊 will only be given away to visitors of the pop-up store, and marinated abalone 🦪 and BBQ conch 🍢 will only be available for sampling, at each of their publicity booths.
A Taste of Jeju will offer Singaporeans the chance to pick up some of Korea’s most natural skincare 🧴 with a range of Vitamin C-rich skincare and sun creams produced from Jeju’s volcanic land, Hallabongs, Centella and highly-antioxidant white lotus 🪷 Also retailing for the first-time in Singapore are waterless pet care shampoos and pet ear/face cleaning products made from Jeju’s volcanic lava water which contains ten time more minerals than purified water and is similar to amniotic fluids, making it ideal for sensitive pet skin.
A Taste of Jeju Pop-Up Store will also be running a series of giveaways throughout the week 🥳
🔸 First 20 purchasers of min. $50 each day will be given 1pc Jeju Flounder Fish Cake (assorted flavours) worth $7.60! *while stocks last
🔸 Jeju souvenirs and gift items will also be up for grabs at the limited time sure-win roulette, for all purchasers at the pop-up store (no min. spend)
For culture buffs, A Taste of Jeju is the largest showcase of Jeju life and culture in Singapore in one location offering unique interactions with all things Jeju, even offering a glimpse into Jeju’s unique approach to education, a distinctive system based on autonomy, diversity and creativity that has cultivated future-ready learners for generations.
For a heady dose of cultural immersion, the official opening of the pop-up store will feature a special performance and dance activity workshop by K-pop Jeju Hunters who will perform covers of Netflix’s popular ‘K-Pop Demon Hunters’, a specially set up Jeju1Cut Jeju-styled photo zone with gat (traditional Korean hats) for posing in, a “When Life Gives You Tangerines” photo wall inspired by the Netflix hit as well as a Jeju Haenyeo exhibition wall. A Taste of Jeju will be officially opened by the Vice-Governor of Jeju Special Self-Governing Province on 4 November at 4pm at the United Square atrium; members of the public are welcome.
‘2025 Invitation to Jeju, Korea’ will continue with a by-invitation only Grand Opening Dinner at Park Royal, Beach Road on 4 November 2025, a Biz Matching Event on 5 November at Oasia Hotel, Novena, and Start-Up Day on 5 to 6 November at AWS. Both the business matching event and the Start Up Day will be for Singapore companies to meet with Jeju’s companies for potential cross-border opportunities.
For more information on ‘2025 Invitation to Jeju, Korea’, or to join any of the events, feel free to reach out to info@jeju-asean.org.