The ‘ITB Asia 2023,’ celebrating its 16th anniversary this year, is the largest MICE (Meetings, Incentives, Conferences, and Exhibitions) exhibition in Asia. Last year, it attracted over 10,000 participants, including 1,300 buyers from 127 countries.
Jeju Island and Jeju Convention Bureau planed to enhance the global image of Jeju as a MICE destination and maximize promotional effects. They operated the Jeju Promotion Center in collaboration with eight local MICE member companies, including Jeju Convention Center, hotels, travel agencies, and unique venues.
By participating in ITB Asia 2023 through the Jeju Promotion Center, Jeju Convention Bureau Chairman Byeon Deok-seung stated, “”It holds special significance to participate alongside local MICE companies after four years,”” adding, “”We will strive for practical MICE event attraction through proactive face-to-face marketing.””