In celebration of the 50th anniversary of successful diplomatic relations between South Korea and Singapore, 2025 is set to be a landmark year filled with a vibrant array of commemorative events. Amongst these, the Korea Travel Fair took place at the Plaza Singapura atrium between the 16th to 18th of May, 2025.
Jeju Tourism Organization (JTO), alongside other regional tourism organizations and travel agencies came together to showcase the best of Korean tourism and culture to the Singaporean public!
Visitors to the JTO booth were treated to illustrations of tangerines and images of the picturesque backgrounds representative of the region lining the booth, with multiple musical box making sessions hosted by the JTO in the activity zone each day. There were also various brochures and merchandise at the booth including guide books promoting K-Contents in Jeju, various cycling trails around the island, and the upcoming 2025 World Heritage Festival happening in July.
This year’s Korea Travel Fair really acted as the gateway to K-culture as it encompassed everything from beauty and fashion to food and heritage, and we are already eagerly anticipating new contents from the JTO for the next edition!