Artbox Avenue is Singapore’s biggest pop-up container market, and is back again in 2024 at an even larger scale. It was held across two consecutive weekends (27-29 Jan; 2-4 Feb) at Singapore Expo, Hall 2. Among the 300 retail and F&B vendors, international artisans from South Korea has gathered to form K-avenue within the event. 6 Jeju companies (WKNDRS, Jejumami, Morning Smile, Secorom, Wooyeonmot, We’d Like) exhibited their products which range from tea, health beverages to tteokbokki, at the event, and Jeju National University students’ products were also showcased as part of the curated list of products. WKNDRS, the parent company of FRUTRIP, a healthy vegan dessert brand, also actively gathered Korean sellers who could not attend the show in person under the brand, mingle, to introduce their artisanal products to a wider audience.